Connect every Indian to e-commerce.


Tech-enable every small merchant in India to accelerate e-commerce adoption.

How it started

NumberMall is born with a vision to tech-enable the small merchant. If powered with a potent app on his/her smartphone, the enterprising small merchant can lead a revolution in connecting the unconnected.

It all started during Diwali 2011 when Kiran Gali (founder CEO) ran his friend’s shop in his village for a day during his absence. Kiran realized how difficult it was for small merchants to run a shop. Multiple vendors, several inventories, and demanding customers. All these problems looked like a huge opportunity. NumberMall started as an all-in-one mobile recharge platform became India’s first mobile app in this category. Soon, it has added new services like DTH, bus tickets, deals, load wallet, money transfer, ecommerce etc., Over 21,000 small shop-owners across India trust NumberMall to “buy on app, sell at shop”.

With just one universal balance, small merchants can process variety of transactions, thus reducing the investment considerably and increasing the return on investment. If you are a student-entrepreneur, or a small shop owner or just want to make some money by servicing your friends, what are you waiting for? Signup now!




NumberMall was bootstrapped by Kiran Gali in 2011 with 15K USD (approx. 10L INR) from his personal savings. The company has grown by leaps and bounds in the following years, having crossed 20mn USD (approx 120Cr INR) of GMV in FY15. Sashi Reddi has invested $1mn in NumberMall in 2015.

Sashi Reddi
Sashi Reddi     Linked Profile

Sashi Reddi is a successful technology entrepreneur, business leader, and an active angel investor. Sashi is typically the first institutional investor in various technology and media start-ups. He is also a member of the investment team at Gabriel Investments. As a lead investor and board member, Sashi guides NumberMall on strategic partnerships.

Previously, Sashi was the founder and CEO of AppLabs, the world’s largest independent software testing company with over 2,500 QA professionals in India, the US, and the UK. AppLabs was funded by Sequoia Capital India. CSC acquired AppLabs in September 2011. Series A investors in AppLabs received a 10X return on their investment in 6 years. A serial entrepreneur, Sashi has started three other companies prior to AppLabs. These were EZPower Systems (web content management pioneer acquired by DocuCorp, and eventually a part of Oracle), iCoop (group purchasing dotcom), and FXLabs (leading Indian game developer acquired by Foundation 9 Entertainment).